Roar Potential support young people through 4 key principles; 

  • The improvement of health

  • The advancement of education

  • The advancement of citizenship

  • Support for those in need

The improvement of health  in particular but not exclusively by (a) using sports and physical activities to improve health (b) promoting healthy lifestyle choices.

The advancement of education by (a) delivering workshops that explore and tackle issues that are a barrier to young people realising their potential (b) supporting young people to gain qualifications (c) up-skilling the professionals that work with young people through training days and workshops. 

The advancement of citizenship by (a) supporting young people to develop confidence and self-efficacy (b) introducing young people to community opportunities that they can engage with independently or with support (c) promoting the benefits of volunteering and aligning young people with volunteering opportunities.

Support for those in need by working alongside young people who are deemed hard to reach, at risk or going through a critical period in their lives.

COMPANY DIRECTOR

ELLIOTT MCKINNELL

Having been raised in an area of Coventry that is within the 2% most deprived places to live within England, and experiencing what health and education professionals describe as multiple adverse childhood experiences (ACEs). I chose to use my love of sports to improve my situation and unlock my potential.

Fun fact: It was here that I was held by Muhammed Ali as a baby! 

I have gained 8 years experience as a Sports Development Officer, 5 years experience managing a medium sized charity and I have been the director of Roar Potential since 2018. Through projects in Sports, Drama, Outdoor Pursuits and Youth Work I have positively impacted the lives of hundreds of young people, many of whom are disabled children. 

In 2016 I was invited to Buckingham Palace after designing and implementing a mentoring and volunteering programme that won the Queens Award for Voluntary Service. In 2018 I was honoured with the Melvin Jones Award which recognises outstanding commitment to community and humanitarianism.

Currently I am a level 3 football coach and level 1 boxing coach. I have delivered boxing, football, multi-sport and multi-skills sessions in various environments, and to a wide range of audiences including;

• Young people aged between 11-19 years in mainstream, Special Educational Need settings and Pupil Referral Units
• Young people and adults in multiple community settings
• Children aged between 12-15 year in Elite Football Club Academy environments

I developed an extra-curricular activity programme that aligned with targets set out in the National Curriculum for Physical Education. Pupils at Oakwood Academy received access to a range of positive activities that improved their social skills, confidence and overall wellbeing. In 2015 Oakwood Academy received the Youth Sport Trust 'Innovation Award' for the Secondary P.E category. 

Working alongside a senior leader at Oakwood Academy I created the syllabus that allowed people in power wheelchairs to pass a GCSE in P.E. After the AQA agreed the syllabus, a pupil of Oakwood Academy became the first person in England with Duchenne Muscular Dystrophy to pass a GCSE in P.E. 
In 2016 Oakwood Academy won the Youth Sport Trust Inclusion Award.

I volunteer at my local boxing club which allows me the opportunity to give back to my community. A dedicated father and husband I enjoy spending spare time enjoying the company of my family or training in the boxing gym. I am at my happiest when holidaying with my family.

Heath and McLaughlin assert that effective youth organisations understand and are part of the ecology of a neighbourhood. Furthermore these organisations possess leaders with "fire in the belly"

Goals Impact Report